About Us

Chris Anderson and David Sally

Anderson Sally partners with clients in the sports industry to help them make better decisions, translate those decisions into actions, and deliver the success they desire. We help connect the dots between science, sport, and strategy. We are passionate about achieving better results for our clients – results that are uniquely tailored, pragmatic, and have lasting impact.

Senior Partners

Chris Anderson

Chris AndersonChris Anderson is a pioneer of quantitative soccer analytics. A former semi-professional player in his native Germany, Anderson is passionate about bringing insights derived from quantitative analysis to build more effective teams, optimize player and team performance, and manage clubs as organizations in the context of global competition for talent and success. Some of his projects have produced econometric models useful for understanding, predicting, and improving team performance; for others, he has written algorithms for evaluating individual player performance as well as assessing players’ likely transfer market values.

In addition to his work with Anderson Sally, Chris is a professor at Cornell University in Ithaca, New York, one of the world’s leading research universities, where he teaches political economy and political sociology; he is also a Visiting Fellow at the London School of Economics. Through his academic research, Anderson has developed an international reputation as an expert on the application of multilevel statistical models to explain how economic and political structures shape citizens’ judgments and voting behaviors. This and other work has been recognized by peers, garnering Anderson a variety of scientific awards.

Anderson has held appointments at a number of elite universities, including Oxford University and Stanford’s Center for Advanced Studies in the Behavioral Sciences. He also has taught management strategy at prominent business schools, including Cornell’s Johnson School of Management and Northwestern University’s Kellogg School of Management, and he has extensive management experience in academic settings.

Many of Anderson’s insights can be found on his popular Soccer By The Numbers blog, read widely by fans and professionals of the beautiful game. He also has been a speaker at the prestigious Sports Analytics Conference held annually in Boston by MIT’s Sloan Business School and other industry events.

David Sally

David Sally is one of the world’s leading experts on social interaction and behavioral game theory. Sally holds an A.B. in Government from Harvard University, a Ph.D. in Economics from the University of Chicago Business School, and is presently a visiting professor at the Tuck School of Business at Dartmouth.

A proud Chicago kid, he cut his game theoretic teeth on the asphalt basketball playgrounds of the South Side, trying to optimize the length of time his pick-up team held the court without losing. Later, in college as a pitcher, the lack of a credible fastball forced this southpaw to develop deep theories about randomizing and deception. All the while, he was acquiring a mental, encyclopedic database of sports knowledge and strategy.

Before getting his doctorate, he was a consultant at Bain and Company in Boston with clients in heavy manufacturing, financial services, packaging, and natural resources, and he was a manager of strategic planning and corporate development at a New York City Fortune 500 company.

Sally’s research has focused on analyzing the way that people actually play games, really cooperate and compete and communicate, and truly make strategic decisions. His papers are creative and singular with topics ranging from co-leadership in ancient Rome to team negotiations, mast-bound Odysseus to ugly babies, the prisoners’ dilemma to autism, and cheap talk to con artists. He has a unique ability to take broad social science theory and essential empirical findings and translate them into practical advice for managers, negotiators, teams, and companies. He is an award-winning teacher who has taught classes on negotiations, leadership, management and organizations, and team-building to MBAs at Cornell and Dartmouth and to senior executives at a host of companies.


Please contact us if you would like to know more about how we can help your team, club, or organization.