About Us

Located in Ithaca, New York and London, Anderson Sally partners with clients to help them acquire and manage sports properties. We help our partners determine the right valuation for football clubs and club assets. Once acquired, we help our partners manage them by making better decisions, translating those decisions into actions, and delivering the success they desire. We help connect the dots between sport, strategy, and performance. We are passionate about achieving better results for our clients – results that are uniquely tailored, pragmatic, and have lasting impact.

Chris Anderson

Chris AndersonA pioneer of soccer analytics, Chris Anderson is a sought-after football industry advisor. A former semi-professional player in his native Germany, Anderson is passionate about using rigorous and appropriate analysis to acquire, manage, and build and sustain clubs in the context of global competition for talent and success.

Some of his past projects have produced econometric models useful for understanding, predicting, and improving team performance; for others, he has written algorithms for evaluating individual player performance as well as valuing clubs’ player assets. Chris’ work can be used to build more effective teams while maximizing the impact of club expenditures.

Before co-founding Anderson Sally, Chris was a professor at Cornell University in Ithaca, New York, a member of the famous Ivy League consortium of universities and one of the world’s leading research institutions, where he taught political economy and political sociology. In addition to his duties with Anderson Sally, Chris is currently a Visiting Fellow at the London School of Economics. Through his academic research, Anderson has developed a global reputation as an expert on the application of multilevel statistical models to explain how economic and political structures shape citizens’ judgments and voting behaviors. This and other work has been recognized by peers, garnering Anderson a variety of scientific awards.

Anderson has held appointments at a number of elite universities, including Oxford University and Stanford’s Center for Advanced Studies in the Behavioral Sciences. He also has taught management strategy at prominent business schools, including Cornell’s Johnson School of Management and Northwestern University’s Kellogg School of Management, and he has extensive management experience in academic settings.

Anderson has been a frequent commentator on the use of analytics in football and Big Data in high performing organization. He also has been a speaker at the prestigious Sports Analytics Conference held annually in Boston by MIT’s Sloan Business School and other industry events.

David Sally

David Sally is one of the world’s leading experts on economic interaction and behavioral game theory, and he is driven to apply that expertise to the opportunities and challenges facing football clubs and their current or prospective owners.

Sally holds an A.B. in Government from Harvard University, a Ph.D. in Economics from the University of Chicago Business School, where he studied under Gary Becker, James Coleman, and Richard Thaler. In addition to his work with Anderson Sally, he is presently a visiting professor at the Tuck School of Business at Dartmouth.

Before getting his doctorate, he was a consultant at Bain and Company in Boston with clients in heavy manufacturing, financial services, packaging, and natural resources, and he was a manager of strategic planning and corporate development at a New York City Fortune 500 company.

A proud Chicago kid, he cut his game theoretic teeth on the asphalt basketball playgrounds of the South Side, trying to optimize the length of time his pick-up team held the court without losing. Later, as a pitcher at Harvard, the lack of a plus fastball forced this southpaw to develop deep theories about randomizing and deception. All the while, he was acquiring an encyclopedic database of sports knowledge and strategy.

Sally brings this unique combination of business experience, economics expertise, sports knowledge, and strategic planning to his work with clients in the sports industry, especially football/soccer. He has discovered and developed a number of major insights into the way football really works, including the principle of the weakest link. He has given numerous talks on football analytics to business schools and industry groups, and interviews to a variety of media outlets.

Since co-founding Anderson Sally, he has worked with clients on projects to assess squad strength and player performance, to simulate the effects of analytics on team performance and the attendant risks of climbing or falling in the table, and to implement analytically focused organizational change within clubs.


Please contact us if you would like to know more about how we can help you.