We produce the ideas that will help you win.
Chris Anderson is passionate about using analysis and evidence to acquire, manage, and build and sustain football clubs in the context of global competition for talent and success. Read more ›
David Sally is an innovative strategist and problem-solver. His unique perspective on football and sports in general has helped numerous clients make the right investment, hire the right manager, and find the right player. Read more ›
Located in Ithaca, New York and London, Anderson Sally partners with clients to help them acquire and manage sports properties. We help our partners determine the right valuation for football clubs and club assets. Once acquired, we help our partners manage them by making better decisions, translating those decisions into actions, and delivering the success they desire. We help connect the dots between sport, strategy, and performance. We are passionate about achieving better results for our clients – results that are uniquely tailored, pragmatic, and have lasting impact.
We started our company by asking questions. The answers we found drive our passion for helping people in football make better decisions on and off the field.
Winning is a process and an outcome. It starts with asking the right questions. It also involves finding the right answers and executing on what you find. To win, you need the best information and the right decision.
Combining the best data with the best insights, we are highly trained and knowledgeable analysts, strategists, and advisers. We have experience in football clubs, academia, and Fortune 500 companies. We have helped people buy football clubs and football players, hire managers, and negotiate deals.
Our approach is rigorous, unemotional, open-minded, and innovative. We pursue answers in partnership with you, irrespective of what you want to hear. We focus equally on the right answers and how to execute them effectively.
What We Do
For owners and investors, the player portfolio is a key element of valuing a club’s true underlying assets, including player contracts and future liabilities. We help you make sense of what you own or are planning to buy.
Once inside the club, we help you monitor and optimize the player pathway.
In today’s environment of increased monitoring of player expenses and financial fair play, we help you maximize the impact of ongoing player spending via routine squad planning exercises.
We believe in making decisions based on facts and the best information available, rather than conventional wisdom or precedent. We can help you identify strategies for harnessing quantitative and qualitative data and design systems for evidence-based decision making across every department.
Key to success in any business is having the right culture and people in the right roles doing the right things. Is your club’s organizational culture and structure set up to succeed? Are your people held accountable to the right people in the right way? We help you answer these questions and design strategic and management solutions to achieve your goals.
Predicting the outcomes of matches and events on the pitch is fun and potentially lucrative.