About Us
We help you win.
Chris Anderson advises on football club investments and helps owners build successful teams in the face of global competition for talent. Read more ›
David Sally is an innovative strategist and problem-solver. His unique perspective on football has helped numerous clients make the right investment, hire the right manager, and find the right player. Read more ›
Anderson Sally partners with clients to help them acquire and manage sports properties. We help you determine the right valuation for football assets. Once acquired, we help you make better decisions and translate decisions into actions. We are passionate about helping you win.
Our Philosophy
We started our company by asking questions. The answers we found drive our passion for helping people in football make better decisions on and off the field.
Winning starts with asking the right questions, but it also involves finding the right answers, and executing on what you find. To win, you need the best information, the right decision, and a plan.
We pursue answers in partnership with you. Our approach is rigorous, unemotional, open-minded, and innovative. We focus equally on the right answers and how to execute them effectively.
What We Do
We answer your football questions and help you solve football problems with the best intelligence and data available.
We advise football decision makers on how to make better decisions by questioning the data, going beyond conventional wisdom, and improving performance beyond what should be expected.
We are highly trained analysts and knowledgeable advisers with experience in clubs, management consulting, and Fortune 500 companies. We help you buy the right club, sign the right player, hire the right management team, and understand what the league table is really telling you.
Our Clients
Let us know how we can help you win.
Go to Owners and Investors
Owners and Investors
Go to Executives and Boards
Executives and Boards
Go to Football Departments
Football Departments
Core Services
Which football club asset is worth investing in? What are the risks and upsides associated with such an investment? Understanding the specific football markets and a club's local ecosystems is critical for understanding the constraints and opportunities for making such an investment a success. Finding the hidden gems and potential pitfalls is important when targeting the right club. Once identified, we help you diligence a club's organizations, with a focus on football operations.
For owners and investors, the player portfolio is a key element of valuing a club’s true underlying assets, including player contracts and future liabilities. We help you make sense of what you own or are planning to buy.
Player wage and transfer expenditures have risen considerably in recent years and comprise by far the biggest portion of a club’s cost base. We help clubs manage and keep track of their player portfolio with the help of state-of-the-art analysis tools.
Player wage and transfer expenditures have risen considerably in recent years and comprise by far the biggest portion of a club’s cost base. We help clubs manage and keep track of their player portfolio with the help of state-of-the-art analysis tools.
No two clubs are alike. We work with you to define your specific goals, develop a plan for how to achieve them, and ensure that goals and strategies are aligned and implemented.
We help you identify strategies for harnessing quantitative and qualitative data and design systems for evidence-based decision making across every department.
Key to success in any business is having the right culture and people in the right roles doing the right things. Is your club’s organizational culture and structure set up to succeed? Do you have the right people leading the organization? Are your people held accountable to the right people in the right way? We help you answer these questions and design strategic and management solutions to achieve your goals.
We help you identify strategies for harnessing quantitative and qualitative data and design systems for evidence-based decision making across every department.
Key to success in any business is having the right culture and people in the right roles doing the right things. Is your club’s organizational culture and structure set up to succeed? Do you have the right people leading the organization? Are your people held accountable to the right people in the right way? We help you answer these questions and design strategic and management solutions to achieve your goals.
How good are your football operations? By far the most valuable asset of any club is its sporting organization. We have extensive experience reviewing and benchmarking your club’s football department, including the club’s culture, organization and management structure, and key personnel across 1st team and Academy. We deliver bespoke audit reports based on many years of experience in high performance environments.
We help you with player portfolio management. We provide player identification and due diligence tools to de-risk the initial expenditure when acquiring players. Once acquired, we help you monitor and optimize the player pathway.
In today’s environment of increased monitoring of player expenses and financial fair play, we help you maximize the impact of ongoing player spending via routine squad planning exercises.
In today’s environment of increased monitoring of player expenses and financial fair play, we help you maximize the impact of ongoing player spending via routine squad planning exercises.
Some questions require custom analysis. We provide bespoke data collection and analysis, using state of the art tools and know-how, for understanding specific issues related to squad planning, player performance and valuation, talent identification, and many more. If basic analyses are insufficient for your needs, we also know how to use complex, advanced econometric analyses of players, games, teams, and leagues to find the answers you need.